Bold Rock Hard Cider Closes Asheville Taproom Due to Tropical…

Bold Rock Hard Cider has announced the closure of its Asheville taproom due to financial losses from Tropical Storm Helene. The Asheville area is facing severe challenges in its service industry, with a reported 70% decline in tourism. The company continues to operate its other locations while local establishments struggle to recover.

Bold Rock Hard Cider has announced the closure of its downtown Asheville taproom, attributing the decision to the financial impacts of Tropical Storm Helene and ongoing challenges in the market. The announcement made on social media expressed deep regret, stating, “It is with sadness that we announce the closing of our Bold Rock Asheville taproom. After the losses from Hurricane Helene and continued market challenges, we are unable to continue operating in this location. We have loved being a part of the Asheville community and being able to welcome so many through our doors.”

The Asheville area has been experiencing significant hardships in its service industry, particularly following the storm. According to the Buncombe County Tourism Development Authority, the region has suffered an estimated 70% reduction in tourism and has faced revenue losses totaling $584 million. Numerous food and beverage venues continue to struggle, with many either closed or operating with limited staff and services as of early December. Notably, Wicked Weed Brewing has also faced challenges by indefinitely closing two locations in the city and laying off employees in response to the storm’s impact.

Bold Rock, recognized for its locally sourced apple ciders, originally commenced operations in Nellysford, Virginia, in 2012. The company expanded into North Carolina in 2015, establishing its Mills River facility before inaugurating the Asheville taproom in 2021. While the Asheville location will be closing, the Mills River and Charlotte taprooms, along with the Nellysford cidery, remain operational. Consumers can still purchase their cider at retail outlets throughout multiple states.

The turmoil in Asheville’s service industry has been exacerbated by Tropical Storm Helene, which impacted businesses significantly as reported by local authorities. Bold Rock Hard Cider’s decision to close its Asheville taproom follows similar trends seen in other establishments, such as Wicked Weed Brewing, which has also faced closures and layoffs. The ongoing effects of the storm highlight the vulnerability of the hospitality and beverage sectors in the region, calling attention to broader economic challenges post-disaster. Bold Rock, recognized for their craft ciders, first established roots in Virginia, later expanding to North Carolina, underscoring their commitment to local sourcing and community engagement despite these recent setbacks.

In summary, Bold Rock Hard Cider’s closure of its Asheville taproom is indicative of the financial strain impacting the region’s service industry following Tropical Storm Helene. The local economy faces significant challenges, with multiple establishments grappling with reduced patronage and revenue losses. Despite these challenges, Bold Rock continues to operate its other facilities and retail distribution, reflecting resilience in a difficult economic landscape.

Original Source: www.citizen-times.com