Nestlé Expands Maggi Air Fryer Range in the UK and Malaysia

Nestlé’s Maggi brand has launched the Maggi Air Fryer Crispy Coating to enhance air fryer meals. This introduction expands its product range in key markets, the UK and Malaysia, where air fryer ownership is significant. The new coatings offer diverse flavors for healthier cooking, while Nestlé highlights its ongoing commitment to innovation in the food sector.

Nestlé’s Maggi brand has recently launched the Maggi Air Fryer Crispy Coating, enhancing the air fryer experience amid a surge in demand for convenient cooking solutions. With 33 percent of households globally owning an air fryer, Nestlé aims to diversify consumers’ air fryer dishes through an expanding array of recipes and flavors. The products were introduced in the key markets of the United Kingdom and Malaysia.

In the United Kingdom, where air fryers rank as the third most popular cooking appliance and ownership is at 58 percent, three new Maggi Air Fryer Crispy Coating mixes were added to the existing Maggi Air Fryer Seasonings. The innovative coatings, which are among the first introduced in the market, deliver exceptional crispiness and taste, available in Crispy Southern Style, Crispy Katsu Style, and Crispy Korean BBQ Style.

Danielle McAreavey, Head of Marketing for Maggi UK and Ireland, remarked on the success of the Maggi Air Fryer Seasonings and emphasized that the new coatings offer variety while facilitating the preparation of healthy meals. The aim is to inspire home cooks to explore flavorful and diverse recipes suitable for entertaining or busy family dinners.

In Malaysia, where 42 percent of households own an air fryer, Nestlé has introduced a Satay variant and repositioned existing marinade mixes to enrich the air fryer offering. Consumers can enjoy authentic flavors by marinating and air frying as part of a simple two-step process.

Nikhil Chand, Head of Food Strategic Business Unit at Nestlé, highlighted Maggi’s history of innovation and how this expansion aligns with their modern cooking solutions strategy. Maggi aims to leverage its culinary expertise to support consumers in creating delicious home-cooked meals, projecting this initiative as one of the company’s significant goals for 2025.

Nestlé’s air fryer product line builds on its presence in global markets such as Australia, New Zealand, and China, applying years of flavor knowledge to create authentic tasting experiences. Swen Rabe, Head of the Nestlé Research and Development Centre for Food in Singen, Germany, noted the innovative approach taken by the culinary teams in crafting these mixes, which respond to the growing demand for modern cooking solutions.

Nestlé’s expansion of the Maggi Air Fryer product line demonstrates their commitment to catering to contemporary cooking preferences. With innovative offerings like the Crispy Coating mixes tailored for air fryers, Nestlé aims to inspire home cooks in the UK and Malaysia. This move not only enhances meal preparation convenience but also emphasizes health-conscious and flavorful cooking, reinforcing Maggi’s leading position in culinary innovation.

Original Source: supermarketnews.co.nz