Mazda 6e Set to Launch in Thailand in 2025 Amid Growing EV Demand

Mazda will launch the Mazda 6e in Thailand in 2025, following its unveiling at the Brussels Motor Show. The vehicle is part of Mazda’s strategy to meet increasing electric vehicle demand in Southeast Asia. Meanwhile, Changan Mazda faces declining sales in China, leading to a shift towards electric vehicles and adjustments in their gasoline-powered model offerings.

Mazda has announced that the Mazda 6e, which is also known as the Mazda EZ-6 in China, will make its debut in Thailand in 2025. The vehicle was first showcased at the Brussels Motor Show on January 10 and is anticipated to launch in Europe later in the year. This move aligns with Thailand’s growing demand for electric vehicles, as the country continues to be a key production hub in Southeast Asia, marking Mazda’s commitment to enhancing its electric vehicle offerings in the region.

The Mazda EZ-6 originally launched in China on October 26, 2024, where it recorded sales of 2,445 units in November, placing it among the top three mid-sized new energy sedans. Built on the EPA hybrid platform from Changan, the EZ-6 is available in seven variants priced between 139,800 and 179,800 yuan (approximately 19,300 to 24,800 USD). This model comes in both battery electric (BEV) and extended-range electric (EREV) versions, featuring a 190 kW motor with varying ranges and providing advanced technology, including a significant touchscreen interface and a sophisticated audio system.

To bolster its presence in Thailand, Mazda and Mazda Thailand intend to invest a substantial 5 billion Thai baht (equivalent to 148.37 million USD) into enhancing their manufacturing capabilities. The facility is expected to have an annual production capacity of 100,000 units, with intentions to focus on compact SUVs intended for both Japan and ASEAN export, as well as local sales. Between 2025 and 2027, the company plans to introduce five electrified vehicle models, including the Mazda 6e, through collaboration with Changan Automobile in China.

Currently, Mazda’s sales in the Chinese market are facing difficulties, with a reported 28.28% decrease in vehicle sales in January 2025, continuing a nine-month trend of declining sales. This trend underscores the broader market pressures affecting the brand’s competitive standing. In response to this situation, Changan Mazda is expediting its transition toward electric vehicles while also updating its gasoline-powered model lineup and revising pricing strategies to maintain competitiveness. Despite the recent downturn, the company remains optimistic about recovery in the following months, emphasizing its commitment to an expanded electric vehicle portfolio and strategic initiatives.

In summary, Mazda’s introduction of the Mazda 6e to the Thai market in 2025 signifies the company’s strategy to enhance its electric vehicle lineup within Southeast Asia, responding to the region’s increasing demand for EVs. The vehicle, initially launched in China, features advanced technology and a variety of options, while significant investments are being made to strengthen Mazda’s production base in Thailand. Concurrently, Mazda is navigating challenges in the Chinese market with a focus on electric models and strategic adjustments to improve sales performance.

Original Source: carnewschina.com