Asus Dominates Egyptian Laptop Market with 40% Share

Asus laptops hold nearly 40% market share in Egypt, leading annual sales of 500,000 units. The company’s SCAR series caters to the growing number of online gamers. Young consumers prefer laptops that balance gaming and productivity. The market potential is significant, prompting increased investments from companies like Micro-Star International and strategic enhancements from Asus. CEO Samson Hu anticipates a substantial rise in global PC revenue due to an anticipated surge in demand for upgrades.

Asus laptops represent nearly 40% of the market share in Egypt, as reported by CNA. According to GfK, annual laptop sales in the country have approximately reached 500,000 units, with Asus leading the market ahead of Lenovo and HP.

Kung Huan-tse, Asus’s product manager for Egypt, noted that the number of online gamers increased during the pandemic, resulting in a surge of popularity for the Republic of Gamers Strix SCAR series laptops among Egyptian consumers. The latest SCAR series offers advanced graphics and processor technologies, as well as improvements in the cooling systems and a tool-free design for simplified component removal.

The typical laptop replacement cycle in Egypt is four to five years. With pre-sales for the SCAR series commencing at the end of February, the products are expected to coincide with a forthcoming “post-pandemic upgrade wave.” Young consumers in Egypt favor laptops that can effectively serve both gaming and productivity needs, a trend reflected in the sales data indicating that gaming laptops have constituted over 50% of Asus’s total laptop sales in the market since last year.

Scully Wang from the Taiwan External Trade Development Council pointed out that monthly laptop sales of Taiwanese brands in the Middle East far surpass those in Egypt. He underscored the necessity for Taiwanese brands to introduce higher-specification models to enhance competitiveness.

Micro-Star International Company recognizes Egypt as an emerging market, particularly due to its substantial young population. The company is increasing investment in the region by expanding its marketing team and providing laptop inspection and repair services.

Asus CEO Samson Hu anticipates a 30% increase in the company’s global personal computer revenue for the second quarter. He also noted that demand for device upgrades is expected to rise as new AI-capable personal computers hit the market, coinciding with the end of support for Windows 10 in October.

In summary, Asus commands a significant portion of the Egyptian laptop market, reflecting both the demand for gaming devices and the changing dynamics of consumer preferences. With a strategic focus on high-performance models and enhanced service offerings, Asus aims to strengthen its competitive position in the promising Egyptian market. As the landscape of laptop sales evolves, Taiwanese brands are encouraged to innovate and introduce superior products.

Original Source: www.taiwannews.com.tw