John Legend Headlines Sold-Out Move Afrika Tour in Lagos, Brings Music and Advocacy
The Move Afrika Tour, headlined by John Legend in Lagos, emphasizes music and advocacy, marking the expansion of efforts to promote local talent and advocate for healthcare improvements. The initiative seeks to establish a robust music touring circuit in Africa, while fostering community involvement and economic opportunities, all while highlighting the continent’s rich creative talents.
The Move Afrika Tour, led by Global Citizen, made its debut in Lagos, Nigeria, showcasing an evening of music and advocacy with John Legend as the headline performer. Hosted by Ebuka Obi-Uchendu, the event featured artists including Simi and DJ Consequence, celebrating local talent and artistry. This edition marks the expansion of the tour to West Africa, focusing on uplifting the region through music and local employment.
John Legend delivered an unforgettable performance, sharing his popular songs such as ‘All of Me’ and ‘Ordinary People’. He expressed gratitude to Global Citizen for the opportunity to return to Lagos, emphasizing the connection to the audience. Legend adorned outfits by local designers, showcasing Nigeria’s rich creative talent throughout the event.
Hugh Evans, Co-Founder and CEO of Global Citizen, highlighted the significance of including Nigeria in this year’s tour. He emphasized the country’s musical heritage and its potential to support both international and local artists within a robust touring circuit, fostering economic growth and cultural exchange across the continent.
The Move Afrika initiative strives to revolutionize the international music circuit in Africa by enhancing local job creation, skill development, and showcasing African artistic talents to a global audience. Further, the initiative is coupled with advocacy strategies aimed at strengthening health systems across Africa, urging nations to prioritize healthcare financing and improve access to public health services.
Participants engaged in citizen-led advocacy during the event, including a maternal healthcare walkathon that called attention to healthcare funding needs. This initiative not only raised awareness but provided participants with show tickets as incentives, emphasizing community involvement in social issues related to health and well-being.
As part of the tour’s launch, the Music Economy Development Initiative (MEDI) was introduced, aiming to unlock the economic potential of music across the continent. The initiative coincides with increased collaboration and policy discussions regarding the music industry, fostering partnerships that can drive investment and reform vital aspects of the sector.
Global Citizen’s previous campaigns across Africa, including notable past events featuring prominent international artists, display their commitment to advocacy and entertainment. With partnerships and support from leading organizations, the Move Afrika Tour continues to outline a promising future for the music industry and social change in Africa.
The Move Afrika Tour represents an ambitious endeavor to connect international artists with African audiences while promoting local talent and advocating for crucial social issues. John Legend’s performance in Lagos not only celebrated music but also served as a platform for community engagement and health advocacy. As the initiative continues to evolve, its impact on local economies and health systems showcases the intertwined nature of art and societal advancement in Africa.
Original Source: www.cnbcafrica.com
