Prime Video Mexico Unveils ‘Every Minute Counts’ at Iberseries & Platino Industria
Prime Video Mexico has introduced its most expensive production yet, an earthquake drama titled “Every Minute Counts,” during the Iberseries & Platino Industria event. The series utilizes cutting-edge Unreal Engine technology, marks a first for both Mexico and Latin America, and is inspired by the devastating 1985 Mexico City earthquake. Pre-production lasted six months, with filming also taking six months.
At the recent Iberseries & Platino Industria event in Madrid, Prime Video Mexico unveiled a preview of its most ambitious project to date, an earthquake-themed drama titled “Every Minute Counts” (“Cada Minuto Cuenta”). This series is set against the backdrop of the catastrophic earthquake that devastated Mexico City on September 19, 1985. Alonso Aguilar, head of Mexico Originals at Amazon Studios, along with the showrunner and director Jorge Michel Grau, discussed the innovative use of Unreal Engine virtual screen technology in this production, a first in Latin America. Aguilar emphasized the scale of this endeavor, noting, “The technology has been used in smaller productions in Latin America but not at this scale.” The project, which has already concluded six months of pre-production followed by an additional six months of filming, is set to redefine the region’s cinematic landscape, with more projects utilizing similar advanced technology already underway.
The earthquake that struck Mexico City in 1985 remains one of the most significant natural disasters in the country’s history, leading to widespread destruction and loss of life. The event impacted not only the physical landscape but also the cultural and social fabric of Mexican society, prompting a robust response in terms of emergency preparedness and urban planning. In the realm of film and television, such historical events often serve as a poignant backdrop for storytelling, enabling a deeper understanding of societal resilience and the human experience in the face of tragedy. The use of advanced film technologies such as Unreal Engine actually facilitates a more immersive retelling of such events, potentially enhancing viewer engagement and historical authenticity. This production is part of a broader trend of utilizing high-tech film-making methods in storytelling, with many studios seeking to elevate the quality and visual experience of their narratives.
In summary, “Every Minute Counts” represents a significant milestone for Prime Video Mexico, showcasing not only a compelling story rooted in historical tragedy but also the application of cutting-edge technology in film production. This series not only aims to captivate audiences with its depiction of events from 1985 but also seeks to set a new precedent for future productions within Latin America, thereby contributing to the evolution of the region’s entertainment landscape. With ongoing projects leveraging similar technological advancements, the future appears promising for Mexican cinema.
Original Source: m.imdb.com
